Creative video platform TikTok has partnered with MyHealthKKM, the Education Health Division of the Ministry of Health, Malaysia, to start a COVID-19 public health awareness campaign tagged, “#KitaJagaKita” that advocates for mass vaccinations. The campaign aims to provide easily accessible – and most importantly – verified information and resources related to the pandemic.

Users on TikTok will be pleases to find up-to-date information and government guidelines on various topics including the latest COVID-19 case numbers, updated standard operation procedures (SOPs) and changes in National Plans through the #KitaJagaKita hashtag, which is populated with educational videos from medical professionals. The tag will also feature informative livestreams from public health experts and healthcare professionals to address key concerns Malaysians have about COVID-19, such as vaccine hesitancy due to misinformation.

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The Ministry of Health, meanwhile, will support the #KitaJagaKita campaign through public service announcements (PSAs) and news in bite-sized, engaging videos on their official TikTok channels, @myhealthkkm and @kkmputrajaya.

TikTok has additionally introduced in-app educational PSAs on COVID-19 related hashtags as well as a video reporting category for Misleading Content.

Kristoffer Eduard Rada, Head of Public Policy Malaysia, TikTok, expressed that the platform “hopes to work closely with MyHealthKKM to maximise impact and provide access to credible information from trusted sources, as part of ongoing efforts to maintain a safe and positive environment for users.”

TikTok’s initiatives in Malaysia are in tandem with global partnerships with key public health organisations such as the World Health Organisation, the Centers for Disease Control and Prevention (CDC) and UNICEF on vaccination drives and to promote responsible behaviour during the pandemic.