Oral-B BRAUN P-7000 showcases high-tech dental care
TAIWAN – Oral-B Braun yesterday unveiled the groundbreaking P-7000 Platinum Black electric toothbrush that combines Oral-B’s world leading expertise in dental care and Braun’s renowned German precision craftsmanship for the Asian market with a launching event featuring singer-actor Vanness Wu (吳建豪) in Taipei.
Since its worldwide debut at the Mobile World Congress earlier this year, the Oral-B Braun P-7000’s smart technology-enhanced feature set has garnered widespread coverage from major media outlets including Reuters and CNET, astounding technology journalists with the world’s first Bluetooth 4.0 connectivity-equipped electric toothbrush that has elevated the standard of personal dental care.
The P-7000 features a motor sports inspired chassis design that exudes speed and stellar performance attributes. Envisioned by the renowned German industrial designer Dieter Rams, the P-7000 has been proven to be the best personal dental care solution by exhaustive testing at Oral-B and Braun.
The P-7000 is capable of reaching its peak performance of 48,000 revolutions-per-minute, a speed only matched by elite race cars. Under the scrutiny of a high-speed camera that is capable of taking 10,000 photographs per minute, a test by Oral-B Braun showed that the P-7000 took a mere 0.09 second to reach its top speed, besting the 0.32 seconds required by elite race cars.
Oral-B Braun attributed the P-7000’s remarkable performance prowess to its trademarked three-dimensional cleaning action that rotates, oscillates and pulsates brush bristles, and is proven to be able to eradicate up to four times more plaque build-up than regular toothbrushes to ensure the prevention of gum and dental diseases. Dentists confirmed that the P-7000’s bristles angled at 16 degrees significantly improve cleaning performance and provide 60-percent more lateral motion to reach deep crevices between teeth.
A recent Wall Street Journal report stated that a dental specialists’ nonprofit organization had lauded Oral-B Braun products as the best personal dental hygiene solution for consumers compared to rival technologies including sonic oscillators offered by competitors, which have been proven by expert studies to be little more effective than conventional manual toothbrushes.
Revolutionary Brushing through Bluetooth 4.0, Mobile App
Most notably, the Oral-B Braun P-7000 Platinum Black is equipped with Bluetooth 4.0 connectivity to transmit vital data to a companion mobile app that helps users improve their daily dental care regimen.
The Oral-B Braun Smart Guide app features a number of revolutionary functions, including a timer that helps users perform 2-minute brushing sessions, the optimal interval to ensure maximum cleaning without causing excessive strain on teeth and gums.
In addition, users are guided in cleaning the four quadrants of the mouth over 30-second intervals to ensure thorough coverage over each 2-minute session. Embedded sensors on the P-7000 will also monitor users’ actions to provide immediate alerts if excessive force is exerted to prevent erosion to tooth enamel.
Daily brushing data is recorded and tracked by the app, providing users with a detailed view of their brushing regimen at a glance. In aiming to encourage sound brushing habits among users, the app will also issue notifications to the users when milestones and achievements are attained.
Over the course of each 2-minute cleaning session, the companion app provides users with updates on events scheduled in their calendars, weather conditions and news headlines according to specifications.
The app also includes a database that users may reference for dental care knowledge and tips.
Most importantly, the data provided by the app will aid dentists in tracking and diagnosing the progress of patients using the Oral-B Braun P-7000 Platinum Black. The mobile app is available on both the iOS and Android platforms.
Vanness Wu Chooses P-7000 as Dental Hygiene Centerpiece
Participating at yesterday’s event was singer-actor Vanness Wu, who stated that he is delighted to choose the P-7000 as the centerpiece of his personal dental hygiene regimen, and joked that with the aid of the product’s features, he probably has the best smile among all Asian performers.
An avid fan of the latest consumer electronic devices, Wu stated that he is exceedingly impressed with the P-7000. “It’s galvanized finish in black simply exudes perfection, I was immediately taken with the product’s immense performance capabilities and stylish design,” said Wu.
With his marriage recently marking the one-year anniversary, Wu stated that intimacy is among the most important factors in fostering happy relationships, an aspect of his life greatly aided by his rigorous oral hygiene centered around the P-7000 Black Platinum electric toothbrush.
Exclusive Preorder to Commence on Sept. 15 for Taiwan
Beginning on Sept. 15, the Oral-B Braun P-7000 Platinum Black electric toothbrush will be available for preordering exclusively on Internet retailer PChome, with the retail price set at NT$7,690.
The product will be on display at major department stores throughout Taiwan beginning in early October.
Source: The China Post
Published: 29 Aug 2014
Category: Features, Technology & Devices
