Thailand’s stricter alcohol law draws flak among tourists and businesses
Thailand has started enforcing tougher alcohol rules that impose fines on anyone caught drinking during restricted hours, a change that places accountability on consumers for the first time since the country introduced its afternoon sales ban more than 50 years ago.
The amended Alcoholic Beverage Control Act, effective November 8, allows authorities to fine individuals at least 10,000 baht (about US$300) for drinking during prohibited hours or in restricted areas. Violators may also face up to six months in jail. Bars and restaurants serving alcohol during the banned periods can be penalized as well.
Thailand’s long-standing sales restrictions remain in place. Alcohol cannot be sold from midnight to 11 a.m. and from 2 p.m. to 5 p.m. The law introduces exemptions for certain venues, including licensed entertainment establishments, hotel room service, and international airport terminals.
Apart from consumer penalties, the legislation tightens rules on advertising. Commercial promotions must stick to factual information, and endorsements by celebrities or influencers are not allowed. Lawmakers say the changes form part of a wider public health effort aimed at reducing alcohol-related accidents and social problems.
Business groups warn the new measures could dent revenues, particularly in areas that rely on tourists who often drink during daytime activities. As well, it is putting some tourism operators on edge as the restriction could jeopardize Thailand’s reputation as a travel destination. Amid this shakeup , restaurant owners and nightlife operators are watching the rollout closely, wary of inconsistent enforcement and its possible impact during the peak travel season.
Category: Community
