The mind-bending power of colour
The scientific evidence for the effect of colour on our emotions and behaviour is growing
If you give the patient one pill, he perks up. If you give him another pill, he calms down. That might not surprise you. What might, though, is that it still works even when the pills contain no actual medicine.
Studies show that red pills are more effective stimulants than blue pills; blue pills are more effective as sleeping tablets than orange tablets. Green, white or blue pills are not as effective as red ones as painkillers. But these were all placebos, administered in a series of experiments in the 1960s and 1970s, looking at how our perception of colour affects our minds and bodies. There was no painkiller, there was no stimulant.
Source: Gulf News
Published: 19 June 2014
