Consumers think wearables will improve athletic ability
Even more survey respondents — 46 percent — envision a future in which obesity rates will decline thanks to wearable tech.
Forty-two percent of consumers are placing their bets on wearable tech to dramatically improve their athletic ability in the future, according to the results of a US-based survey of 1,000 consumers by PricewaterhouseCoopers.
Whether easy access to what, so far, is merely mechanized coaching, automated vital sign tracking and step counting will be enough to motivate individuals to reach their full athletic potential remains to be seen.
What’s certain is that enthusiasm from Millennials, who according to the survey are two times more likely than those over age 35 to adopt a piece of wearable technology, is likely the driving force behind the high consumer confidence.
Even more survey respondents — 46 percent — envision a future in which obesity rates will decline thanks to wearable tech.
Certainly, it would be a welcome change if that’s all it takes, but perhaps consumers are overly enthusiastic and that’s good news if their predictions on support are any indication: 57 percent agree that wearable tech will overtake friends and family as the primary support network.
As far as personal safety is concerned, 90 percent of respondents say wearables are important for keeping track of children’s whearabouts.
In terms of overall health, more than 80 percent of consumers surveyed said they consider healthier eating, smarter exercise and improved access to medical care important positive aspects of wearables.
Source: Free Malaysia Today
Published: 23 Oct 2014
Category: Features, Technology & Devices
